Challenge: Ideal of Sweden, the Stockholm-based pioneer of Phone Fashion, partnered with Fireball to sharpen their brand strategy, refresh their identity, and improve the performance of their paid media. The goal was clear: to recharge the brand’s lifestyle positioning and strengthen its presence across Northern Europe’s competitive mobile accessories market.

Solution: As part of the creative team, I contributed to the brand refresh by translating the updated identity into digital storytelling. I designed ad assets for paid social campaigns, produced short-form video content for TikTok, and helped refine the brand’s visual expression across digital touchpoints. Our focus was to merge premium aesthetics with the playful, fashion-forward tone that defines the brand.

Result: The new direction strengthened Ideal of Sweden’s online presence and boosted engagement across platforms. The refreshed identity created a clearer, more cohesive expression, while the social media content contributed to improved reach and performance in paid campaigns.