Challenge: Cazora is a small vintage store on Elmegade in Copenhagen. Despite loyal customers and strong word of mouth, many people still mistook it for a brand-new shop. The challenge was to shift perception and build a clearer identity and digital presence - without losing the personal charm that made it special.

Solution: Through research and conversations with both the founder and customers, we uncovered that Cazora was valued not just for fashion, but for its curation, storytelling, and sense of belonging. These insights shaped the visual identity around inclusivity, uniqueness, and intimacy.

The final system included a spiral-inspired logo and bold cherry red accent, paired with a flexible design manual covering print, web, and social. We designed a new website in Figma with simple structures, warm tones, and curated features like a Lookbook, news feed, and event calendar. Social media was reframed as a brand voice rather than a product channel, with templates, content strategies, and low-effort tools the owner could maintain herself.

Result: Cazora now has a stronger, more recognizable presence both online and offline. The identity feels bold yet personal, giving the shop the confidence to grow while staying true to its roots. Soon after launch, the owner’s first TikTok under the new direction reached new customers and confirmed that the refreshed brand could resonate beyond the physical store.